Our Team

Meet Our Team

Anthony Maddalena

Anthony is passionate about assisting sales and leadership professionals to be the very best versions of themselves. He is equally experienced in both virtual and face to face training, having worked in the industry for near 20 years.

Founder of PowerCall Training he has globally trained and coached 1000’s of sales professionals in many Fortune 500 companies and SMEs in four continents in cold calling, negotiation, communication, presentation, LinkedIn / Social Selling and networking skills.

He is also a highly experienced management skills trainer, as well as being well-versed in setting up Mentor schemes, and in delivering transformational Executive Coaching Programmes.

With over 15 years’ of closing big ticket sales, and of managing large teams, Anthony can be relied on to empower you and your team with tools to truly accelerate results and to stand out from the crowd. He is a passionate proponent of techniques for positive mind-set change to eliminate self-limiting behaviours.

With a naturally warm and approachable style, he is keen to share his straightforward, jargon-free lessons with all those wishing to take their sales and management activities to the next-level.

Anthony previously headed up the training division of a boutique management consultancy, called Parkwell Management Consultants, based in the City of London where he was responsible for creating and delivering workshops to the company’s client base. While there, he negotiated and closed the biggest deal in the history of the division.

In his youth he worked as a professional film and television actor appearing in films with Orlando Bloom and Jude Law, which helped to hone his communication and presentation skills.

Over the years Anthony’s clients have included Vodafone, Grant Thornton, Microsoft, Ericsson IPX, Siemens Enterprise Communications, Dow Jones International, Coutts and Co, and numerous SMES.

Anthony is proud to be a Master of the Institute of Sales Management, the UK’s prestigious and only official body representing best practice for sales professionals.

You can contact Anthony via email ([email protected]) or by filling out the form at the bottom of this page.

Anthony’s Recommendation

Learning from multiple sources and formats (e.g. video, in person lectures, virtual workshops, games, etc) is a great way of stimulating deep learning and making connections between multiple themes and topics, all of which will sharpen your skills.

With that in mind, I highly recommend checking out lots of the material freely available across sites like YouTube, LinkedIn and others. In particular, I think Ted Talks are fantastic learning resources. As an example, Amy Cuddy’s presentation on body language is really relevant to some of the courses we deliver – it offers a brilliant reminder of the important role body language plays in creating a confident and positive mindset. You can watch it below: