Account Management Training Course

Join our one-day account management course in London (or online). Learn customer-focused skills and tactics for prioritising and growing accounts.

Customer Outreach Award 2019
Book course

Why take this course?

If your role involves managing and building relationships with clients, this account management training course is for you. Attendees will:

  • Recognise the key skills of an ultra-successful account manager
  • Use customer-focused tactics for account development
  • Identify and prioritise account management tasks
  • Understand different personality types to build effective relationships
  • Deliver an influential strategy proposition to customers
  • Conduct stakeholder analysis and management
Text panel image

Improve Your Ability To Manage Accounts

Would you like to manage your accounts in a more time-efficient manner and with a greater margin of success? This course will provide you with tried-and-tested- techniques for prioritising and planning your interactions with clients, and for using influencing skills to build more mutually profitable relationships.

Item image

Training available online or in-person

Attend our public training centre in London, book a private session at your offices, or opt for an online course (ideal for remote teams!).

Item image

Courses starting from £420 per delegate

With discounts available for multiple delegates from the same company.

Item image

Free takeaway resources

As standard, all the materials used on the course, including a training manual, are free for you to take home. We’ll also provide support and advice for a month afterwards.

Item image

Delivering excellent customer service

We’ve been awarded a Customer Outreach Award by Find Courses for delivering a high-standard of customer service.

Account Management Course Agenda

Our interactive one-day workshop is available either as an on-site or as a virtual course, and covers:

  • The Challenges of Account Management
  • Contextualising Account Management
  • The Role of the Account Manager
  • Account Manager Competencies
  • Account Planning Structure
  • Account Planning Tools – Including Quality Index, SWOT analysis, CEDAC, SMART Objectives and Milestones
  • Developing the Action Plan
  • Defining Influencing & Persuading
  • Personality & Communication
  • Differences – How to tailor our communication approaches to meet the needs of our clients
  • Stakeholder Management
  • Account Meetings
  • Managing the Down Times – How to stay in touch with your clients without bugging them

Course Dates

(Full-Day 9:30am-4.30pm)


Friday 2nd February 2024

Wednesday 6th March 2024

Monday 8th April 2024

Tuesday 14th May 2024

Thursday 13th June 2024

Friday 19th July 2024

More dates to come. Other dates are available on request.

Frequently Asked Questions

Who is this course for?

Anyone looking to gain better results from their account management activities, by adopting skills and processes for prioritising and growing accounts in the most efficient manner, including Account Managers, Key Account Managers, Customer Success Managers, Relationship Managers.

How long does this course last?

This is usually a one-day course. However, it can be tailored to your requirements.

How is the day structured?

Our virtual and public courses start at 9:30am and finish at 4:30pm.

In-House/On-Site Training: Timings depend on our clients’ preferences but courses usually start at 9 or 9:30am and finish at 5pm.

Can the contents of the course be fitted to my needs?

The content of all our courses, when being delivered on-site, can be tailored to our clients’ specific needs.

For example, should you wish to focus more on a particular area, like active listening, then we’re more than happy to accommodate.

What is your cancellation policy?

In the unfortunate event that you can no longer attend a course, we will transfer your bookings and any payments to an agreed alternative date free of charge. If you would like to cancel entirely, a full refund will be provided if you let us know more than 7 days prior to the booked date.

How does payment work?

For both public and on-site courses payment is required prior to workshop attendance. An invoice will be issued and payment can be made via electronic bank transfer or through PayPal.

What is included in the price?

For all of our courses a training manual is provided. On completion of the course all attendees are eligible for ongoing support where attendees can contact their trainer via email, telephone or Skype should they have any further questions or should they require any further guidance.

What discounts do you offer?

We offer discounts for multiple delegates from the same company at our public courses.

Do you offer online training?

We currently offer virtual training delivered over Skype or live webinars. It offers an affordable, convenient solution for those who are unable to attend our courses in person due to logistics or the ongoing public lockdown. Our virtual courses are highly interactive, offering the same quality of delivery as our in-person courses.

In which countries do you provide training?

Our courses are available worldwide, hence the word “Global” in our name. Our trainers are happy to come out to you, regardless of where you’re based or, alternatively, our online training options mean we can connect with delegates from all over the world.

What is the style of training?

We adopt a highly interactive style – the best way for imparting learning points. Delegates often comment positively on the participatory style of learning. Role-plays, assessments, and exercises are commonly used to embed learning. Our highly experienced trainers will often share war stories to illustrate key points.

Who is the trainer on this course?

All of our courses are delivered by Head Coach, Anthony Maddalena.

Anthony has over 20 years experience in coaching a full range of sales, communication and leadership skills in individuals, teams, and groups of delegates – having worked with some of the largest companies in the world to SMEs, startups, and everything in between.

Will this course aid my professional development?

Our communication skills course has been independently reviewed by the CPD (Continuing Professional Development) Standards Office.

We are happy to say the contents and delivery of the training meet the high-standards set by the CPD, meaning the course has achieved accreditation.

Therefore, we’re very confident any delegates who attend this course will see tangible benefits in their professional careers.