Cold Calling Training Course

Improve the skills, confidence, and success rates of your sales team with our cold calling training - available online or in person.

Customer Outreach Award 2019
Book online course

Why take this course?

Our cold calling training courses will teach you how to become a more successful sales person. The course includes effective strategies to prepare before the call, execute during, and then nail the next steps in the follow-up. Attendees will:

  • Develop the right mental attitude for making cold calls
  • Learn what makes a truly powerful cold calling script
  • Implement powerful questioning and sales techniques
  • Learn how to get past gatekeepers and handle objections
  • Practice the whole cold calling process, with constructive feedback from our trainers
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Improve Your Cold Calling Skills

Most decision-makers will decide within the first 10 seconds if they want to take a cold call. This is what we call the critical window of opportunity. Impress in the first 20 seconds and you could be in. But, fail to do so and the chance is largely gone.

And whilst it’s vital to grab the attention of a decision maker from the get-go, it’s just as important to know how to continue building that relationship too.

This is where Powercall Global has the experience and knowledge to step in.

Every sales professional wants to turn more of their calls into great quality leads, hit their targets with ease and drive new business. But they need the necessary skills and training to do it. We’re committed to providing that training. And with 90% of our clients grading our courses as ‘excellent’, we guarantee you’ll come away from our workshops with everything you need to progress and achieve significantly improved results.


With a modern, smart approach, cold calling is still one of the most effective sales strategies. Unlock better performance with our cold calling training.

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Training available online or on-site

Attend our public training centre in London, book a private session at your offices, or opt for an online course (ideal for remote teams!).

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Public courses from £350 per delegate

With discounts available for multiple delegates from the same company.

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Great news, this course is CPD accredited!

And, as a bonus, you’ll walk away with a training manual and a month’s free coaching following course completion.

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Delivering excellent customer service

We’ve been awarded a Customer Outreach Award by Find Courses for delivering a high-standard of customer service.

Course Agenda

Our cold calling courses have a structured agenda that is divided into three parts: before the call, during the call, and after the call. Nonetheless, it’s worth noting this course can be tailored to suit the specific needs of our clients, so feel free to get in touch if you have any questions or bespoke requirements.

Before the call

The first part of our training will focus on the key steps of preparation before the phone call, so you can create instant rapport and gain credibility with a prospect. The old saying ‘fail to prepare, prepare to fail’ is a valuable truth in this industry. As such, this section of the course involves:

  • Developing the right mental attitude: Learn how to cultivate a calm mind and foster a positive attitude towards cold-calling, along with overcoming any personal obstacles to success.
  • Script preparation: Learn what makes a truly powerful and compelling script, capable of clinching a decision-maker’s interest in the first 20 seconds. Then put that into practice by creating and rehearsing your own script. This section will include one-to-one coaching on script delivery where you will receive guidance on tone, pace, pitch and modulation.
  • Objection handling: With proper practice and planning common objections like “I have no budget” can be turned to the cold-caller’s advantage.

During the call

The second part of our training will take a look at all the aspects of conducting the perfect sales call. This involves:

  • Getting past the gatekeeper: Useful guidance on how to get past secretaries using two contrasting approaches.
  • Handling prospects: Training on powerful questioning techniques, including welcoming questions from prospects and how to use them, tailoring answers to prospects, uncovering the “Pain”, the power of referrals and assumptive closing.

After the call

Sometimes a rather neglected area by cold callers, this session will focus on how to make the most of a cold call after the receiver has been put down!

  • Following up: How to use compelling language to tailor a great follow-up email.
  • Measuring and targeting: Guidance on personal targets versus official targets, plus tracking of results.
  • Motivation skills: Eliminating down periods, with tips on keeping the momentum going and staying positive!
  • Measurable action points: These will form a blueprint of telemarketing best practices, and will be used by the client to track progress. These action points can be used straight away by our clients.

Cold Calling Training Course Dates

(Half-Day 9:30am-1pm)


Friday 26th January 2024

Tuesday 6th February 2024

Monday 4th March 2024

Thursday 11th April 2024

Monday 13th May 2024

Friday 7th June 2024

Wednesday 10th July 2024

More to come. Other dates are available on request.

Frequently Asked Questions

Who is this course for?

This course is suitable for sales teams and business development managers wishing to improve their cold calling success rates. It is ideal for those who are new to cold calling, who want to establish a blueprint for best practice, and also for experienced sales reps looking for a refresh.

How long does this course last?

Our online and public courses last half a day.

Our on-site version is a full day. The additional afternoon component includes one-to-one coaching with attendees during live telephone calls when tailored feedback will be given.

Two-day courses are also available. Please contact us for more details.

How is the day structured?

The online and in-person public courses start at 9:30am and finish at 1pm.

For on-site training, timings will depend on your preferences, but courses usually start at 9 or 9:30am and finish at 5pm.

Can the content of the course be fitted to my needs?

The content of all our courses, when being delivered on-site, can be tailored to our clients’ specific needs.

So if there’s an area you’d like to focus on in more detail, for example getting past the gatekeeper, then please just let us know.

What if I can't make the course? What is your cancellation policy?

In the unfortunate event that you can no longer attend, we will transfer your bookings and any payments to an agreed alternative date free of charge. If you would like to cancel entirely, a full refund will be provided if you let us know more than 7 days prior to the booked date.

How does payment work?

For all courses payment is required prior to workshop attendance. An invoice will be issued and payment can be made via electronic bank transfer or through PayPal.

What is included?

For virtual courses a training manual is provided. On completion of the course all attendees are eligible for a month of ongoing support and coaching where attendees can contact our trainer via email, telephone or Skype should they have any further questions or should they require any further guidance.

We offer the same for our on-site courses too, plus any tailoring of the training materials and content.

What discounts do you offer?

We offer discounts for multiple delegates from the same company on this cold calling training course.

Do you offer online training?

We offer online training via Skype. It is an affordable, convenient solution for remote teams. Our online training is just as interactive and stimulating as our in-person options.

In which countries do you operate?

Although our main, public training centre is in London, UK, we can actually deliver our courses all over the world, hence the word “Global” in our name. That applies to both in-person and online training. Get in touch to find out more.

What is the style of training?

We adopt a highly interactive style – the best way for imparting key learning points. Delegates often comment positively on the participatory style of learning. Role plays, assessments, and exercises are commonly used to supplement learning. Finally, our highly experienced trainer will often share war stories to illustrate key points.

Who is the trainer?

This cold calling course is delivered by Head Coach, Anthony Maddalena.

Anthony has over 20 years of experience in coaching a full range of sales skills. Known as a cold calling expert, Anthony has delivered training for sales teams in a range of industries, and he has also been fortunate enough to work with some of the largest companies in the world.

Will the course aid my professional development?

Our cold calling training has been reviewed by the CPD (Continuing Professional Development) Standards Office.

We are happy to say the contents and delivery meet the high standards set by the CPD, meaning the course has achieved CPD accreditation. Therefore, we’re very confident any delegates who attend this course will see tangible benefits in their professional careers.