Cold Calling Training Course

Become a better-skilled, more confident telemarketer with our cold calling training - available online or in-person.

Customer Outreach Award 2019
Book online course

Why take this course?

During the course we will teach you how to become a more successful telemarketer through effective strategies to prepare before the call, execute effectively and make the most of the call by following up after the initial conversation.

  • Develop the right mental attitude
  • Learn what makes a truly powerful and compelling script
  • Train powerful questioning techniques
  • Learn how to get past the gatekeeper
  • Learn how to use compelling language to tailor a great follow up email
  • Increase confidence on calls
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Improve Your Cold Calling Skills

Most decision makers will decide within the first 10 seconds if they want to take a cold call. This is what we call the critical window of opportunity for a telemarketer. Impress in the first 20 seconds and you could be in, but fail to do so and the chance is largely gone.

And whilst it’s vital to grab the attention of a decision maker from the get-go, it’s just as important to know how to continue building that relationship too.

This is where Powercall Global has the experience and knowledge to step in.

Every telemarketer or salesperson wants to turn more calls into great quality leads, hit their targets with ease and drive new business. But they need the necessary skills and training to do it. We’re committed to providing that training. And with 90% of our clients grading our courses as ‘excellent’, we guarantee you’ll come away from our workshops with everything you need to progress and achieve significantly improved results.


With a modern, smart approach, cold calling is still one of the most effective sales strategies. Unlock better performance with our course.

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Training available online or on-site

Attend our public training centre in London, book a private session at your offices, or opt for an online course (ideal for remote teams!).

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Public courses from £350 per delegate

With discounts available for multiple delegates from the same company.

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Great news, this course is CPD accredited!

And, as a bonus, you’ll walk away with a training manual and a month’s free coaching following course completion.

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Delivering excellent customer service

We’ve been awarded a Customer Outreach Award by Find Courses for delivering a high-standard of customer service.

Course Objective

Our key objective is to ensure you leave our course a better-skilled, more confident telemarketer. On this course, you will learn how to:

  • Create instant rapport with a prospect
  • Gain credibility with prospects
  • Harness the power of social media to create hooks
  • Use timing to boost sales
  • Drive the quality of meetings booked
  • Remove communication blockages


Course Agenda

Our cold calling courses have a structured agenda that is divided into three parts; before the call, during the call, and after the call. Nonetheless, it’s worth noting that all of our telemarketing courses can be tailored to suit the specific needs of our clients, so feel free to get in touch if you have any questions about the courses.

Before the call

The first part of our training will focus on the key steps of preparation before the call. The old saying ‘fail to prepare, prepare to fail’ is a valuable truth in this industry. As such, this section of the course involve:

  • Developing the right mental attitude: Learn how to cultivate a calm mind and foster a positive attitude towards cold-calling, along with overcoming any personal obstacles to success.
  • Script preparation: Learn what makes a truly powerful and compelling script, capable of clinching a decision-maker’s interest in the first 20 seconds. Then put that into practice by creating and rehearsing your own script. This section will include one-to-one coaching on script delivery where you will receive guidance on tone, pace, pitch and modulation.
  • Objection handling: With proper practice and planning common objections like “I have no budget” can be turned to the cold-caller’s advantage.

During the call

The second part of our training will take a look at all the aspects of the conducting the perfect sales call. This involves:

  • Getting past the gatekeeper: Useful guidance on how to get past secretaries using two contrasting approaches.
  • Handling prospects: Training on powerful questioning techniques, including welcoming questions from prospects and how to use them, tailoring answers to prospects, uncovering the “Pain”, the power of referrals and assumptive closing.

After the call

Sometimes a rather neglected area by cold callers, this session will focus on how to make the most of a cold call after the receiver has been put down!

  • Following up: How to use compelling language to tailor a great follow up email.
  • Measuring and targeting: Guidance on personal targets versus official targets, plus monitoring /tracking of results.
  • Motivation skills: Eliminating down periods, with tips on keeping the momentum going and staying positive!
  • Measurable action points: These will form a blueprint of telemarketing best practice, and will be used by the client to track progress. These action points can be used straight away by our clients.

Cold Calling With Confidence Training Course Dates

(Half-Day 9:30am-1pm)


Monday 23rd January 2023

Tuesday 7th February 2023

Thursday 9th March 2023

Wednesday 5th April 2023

Wednesday 17th May 2023

Friday 9th June 2023

Wednesday 5th July 2023

More to come. Other dates are available on request.

Frequently Asked Questions

Who is this course for?

This course is suitable for all those engaged in selling activities over the telephone. It is ideal for those who are new to telephone selling and who are seeking to establish a blueprint for best practice, as well as for experienced sales professionals looking for a refresh.

How long does this course last?

Our online and public courses last half a day.

Our on-site version is a full day. The additional afternoon component includes one-to-one coaching with attendees during live telephone calls, when tailored feedback will be given.

Two day courses are also available. Please contact us for more details.

How is the day structured?

Online & Public Course: 9:30am – 1pm

On-Site: Timings depend on our clients’ preferences but courses usually start at 9 or 9:30am and finish at 5pm.

Can the content of the course be fitted to my needs?

The content of all our courses, when being delivered on-site, can be tailored to our clients’ specific needs.

So if there’s an area you’d like to focus on in more detail, for example getting past the gatekeeper, then please just let us know.

What if I can't make the course? What is your cancellation policy?

In the unfortunate event that you can no longer attend, we will transfer your bookings and any payments to an agreed alternative date free of charge. If you would like to cancel entirely, a full refund will be provided if you let us know more than 7 days prior to the booked date.

How does payment work?

For all courses payment is required prior to workshop attendance. An invoice will be issued and payment can be made via electronic bank transfer or through PayPal.

What is included?

For virtual courses a training manual is provided. On completion of the course all attendees are eligible for a month of ongoing support and coaching where attendees can contact our trainer via email, telephone or Skype should they have any further questions or should they require any further guidance.

We offer the same for our on-site courses too, plus any tailoring of the training materials and content.

What discounts do you offer?

We offer discounts for multiple delegates from the same company on this cold calling training course.

Do you offer online training?

We offer online training via Skype. It is an affordable, convenient solution for those unable to attend our courses in person due to logistics or the current coronavirus situation. Our online training is just as interactive and stimulating as our in-person options.

In which countries do you operate?

We deliver our courses all over the world, hence the word “Global” in our name. That applies to both in-person and online training.

What is the style of training?

We adopt a highly interactive style – the best way for imparting key learning points. Delegates often comment positively on the participatory style of learning. Role-plays, assessments, and exercises are commonly used to supplement learning. Finally, our highly experienced trainer will often share war stories to illustrate key points.

Who is the trainer?

This cold calling course is delivered by Head Coach, Anthony Maddalena.

Anthony has over 20 years experience in coaching a full range of sales skills. Known as a cold calling expert, Anthony has delivered training for sales team in a range of industries, and he has also been fortunate enough to work with some of the largest companies in the world.

Will the course aid my professional development?

Our negotiation course has been reviewed by the CPD (Continuing Professional Development) Standards Office.

We are happy to say the contents and delivery of our cold calling training meet the high-standards set by the CPD, meaning the course has achieved accreditation.

Therefore, we’re very confident any delegates who attend this course will see tangible benefits in their professional careers.