Social Media Sales Training

Drive more leads and sales with our social media sales training - available online or in-person.

Customer Outreach Award 2019
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Why take this course?

  • Increase sales through social media
  • Diversify your sales platforms
  • Build a healthy pipeline
  • Make better use of a rapidly growing technology
  • Understand the do’s and do not’s of social media sales
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Drive More Leads & Sales From Social Media

Social media has permeated through our society at a rapid pace. This has created plenty of new opportunities for businesses wishing to identify, meet, and sell to their target audience from all over the world.

The breadth of options available to sales team on social media are incredible; a list of prospects that may have taken a week to assemble and another week to contact can now all be found and messaged in a single day!

Of course, that doesn’t necessarily mean more sales. Finding the right people, sending the right message, that’s the tricky part. For every message you send to a prospect, there’ll be five more from competitors and even businesses in different industries, all vying for that person’s attention.

If you find that you’re struggling to grab the attention of your audience, then our one-day course on social media selling could help. Or, if you’re a seasoned marketing or sales professional looking to further your skills, this is also perfect for you.

Social media has become a part of our daily lives. Learn how to make better use of our social channels for the benefit of your company.

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Training available online or on-site

Attend our public training centre in London, book a private session at your offices, or opt for an online course (ideal for remote teams!).

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Public courses starting from £420 per delegate

With discounts available for multiple delegates from the same company.

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Free resources to takeaway and follow up support

As standard, all the materials used on the course, including a training manual, are free for you to take home. We’ll also provide support and advice for a month afterwards.

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We provide an award-winning service

Powercall Training has been named a trusted partner in’s Customer Outreach Awards in 2019.

How can we help?

We have near 20 years of experience delivering a variety of training courses to companies of shapes and sizes, from start-ups looking for rapid growth to the titans of the FTSE500. We have developed a highly interactive social media sales training course that utilises industry-leading exercises and activities to boost your ability to promote products and services using mediums like LinkedIn.

Over the course of a day, you’ll be armed with tried and tested techniques for creating, marketing and measuring the impact of social media content, along with learning how to avoid common pitfalls.

At the end of the day, you’ll be free to take all the course materials with you, and further support and guidance is included as standard for up to a month after the course ends.


Our one-day workshop will impart the essential sales techniques and best practices for social media. We will also teach you a tried and trusted formula for content creation and campaign management. This course will help clear up any misconceptions about the most effective methods for promoting your products and services on social media, and it will highlight common pitfalls to be avoided.

The following key areas will be addressed:

  • The right mindset for Social Selling success: How to deliver a serious of “jabs” to your chosen audience before delivering a knockout “right hook”
  • What Makes Great Content: How to tell stories your target audience will never forget, the importance of staying native, and being part of an on-going conversation
  • “The Holy Trinity” of Social Media: The value of great micro-content, context and effort
  • The Four Building Blocks of Content: The significance of text, images, links and tone
  • Benefits of Social Selling: A run-down of the value of a targeted consistent approach
  • Effective Use of LinkedIn: How to maximise your company page
  • Social Media Mistakes to Avoid: Review of the key obstacles
  • Defining your Content Marketing Strategy: Defining the engagement cycle, how to prepare your segmentation grid, and mapping personas to their buying cycle
  • Managing the Content Process
    • Building Your Editorial Calendar
    • Content Types: How to maximise the value of Blogs, E-Newsletters, Whitepapers, videos, podcasts, and executive round tables
    • Extracting Content from Employees: Using “Freewriting” to unlock stories
    • The Content Channel Plan in Action: How to create a social hub and developing distribution channels off it
  • Marketing Your Stories: A summary of how to adopt a strategy for getting the best from Twitter, Youtube, Vimeo, LinkedIn, Slideshare and through blogging
  • Making Content Work: Measuring the impact, how to put in place effective measurement initiatives, and using the “content pyramid”

Social Media Sales Training Course Dates

(One Day 9:30am-5pm)


 Thursday 11th January 2024

Friday 9th February 2024

Wednesday 13th March 2024

Tuesday 16th April 2024

Wednesday 29th May 2024

Friday 14th June 2024

Tuesday 16th July 2024

More to come. Other dates are available on request.

Frequently Asked Questions

Who is this course for?

This course is suitable for all those wishing to generate more opportunities and referrals by using social media channels in the most effective manner, and by creating outstanding content.

How long does this course last?

This course lasts one day.

How is the day structured?

Our online and public courses start at 9:30am and finish at 5pm.

In-House Training: Timings depend on our clients’ preferences but courses usually start at 9 or 9:30am and finish at 5pm.

Can the content of the course be adapted to my needs?

The content of all our courses can be tailored to our clients’ specific needs.

So if there’s one area you’d like to focus on, such as using LinkedIn, Twitter or Facebook, then please let us know.

What is your cancellation policy?

In the unfortunate event that you can no longer attend a course, we will transfer your bookings and any payments to an agreed alternative date free of charge. If you would like to cancel entirely, a full refund will be provided if you let us know more than 7 days prior to the booked date.

How does payment work?

For all courses payment is required prior to workshop attendance. An invoice will be issued and payment can be made via electronic bank transfer or through PayPal. 

What is included in the price?

For all courses a training manual is provided. On completion of the course all attendees are eligible for the Coaching Hotline where attendees can contact their trainer via email, telephone or Skype should they have any further questions or should they require any further guidance.

What discounts do you offer?

We offer discounts for multiple delegates from the same company at our public courses.

Do you offer online training?

We currently offer virtual training delivered over Skype. It offers an affordable convenient solution for those who due to logistical considerations are unable to attend our courses in person. It is highly interactive and offers a stimulating option.

In which countries do you provide training?

We deliver our courses all over the world, hence the word “Global” in our name.

What is the style of training?

We adopt a highly interactive style – the best way for imparting learning points. Delegates often comment positively on the participatory style of learning. Role-plays, assessments, and exercises are commonly used to embed learning. Our highly experienced trainers will often share war stories to illustrate key points. 

Who is the trainer on this course?

All of our courses are delivered by Head Coach, Anthony Maddalena.

Anthony has over 20 years experience in coaching key skills like sales, with a rising demand for courses on social media as a sales channel in particular.

Over the year, Anthony and Powercall has helped everyone from one-man bands to Fortune 500 behemoths to improve their sales performance.