Social Media Sales Training

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Training available in central London or on-site

Our public courses are delivered in central London, but we provide on-site training across the UK and rest of the world if required.

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Public courses starting from £350 per delegate

With discounts available for multiple delegates from the same company. The second delegate is half price – for further discounts please get in touch.

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Free resources to takeaway and follow up support

As standard, all the materials used on the course, including a training manual, are free for you to take home. We’ll also provide support and advice for a month afterwards.

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We provide an award-winning service

Powercall Training has been named a trusted partner in’s Customer Outreach Awards in 2019.

Drive more leads and sales from social media with our one-day course.

Social media has permeated through our society at a rapid pace. This has created plenty of new opportunities for businesses wishing to identify, meet, and sell to their target audience from all over the world.

The breadth of options available to sales team on social media are incredible; a list of prospects that may have taken a week to assemble and another week to contact can now all be found and messaged in a single day!

Of course, that doesn’t necessarily mean more sales. Finding the right people, sending the right message, that’s the tricky part. For every message you send to a prospect, there’ll be five more from competitors and even businesses in different industries, all vying for that person’s attention.

If you find that you’re struggling to grab the attention of your audience, then our one-day course on social media selling could help. Or, if you’re a seasoned marketing or sales professional looking to further your skills, this is also perfect for you.

Important note: In light of recent news regarding Covid-19 (Coronavirus), we understand many in London, throughout the UK and worldwide are choosing to work from home. This means some customers may find it difficult to attend our courses in-person at present. However, please be aware that we offer online training for this social media sales course. Online training is delivered via Skype to the same high-standards as our in-person training. Please take care and look after one another.

How can we help?

We have near 20 years of experience delivering a variety of training courses to companies of shapes and sizes, from start-ups looking for rapid growth to the titans of the FTSE500. We have developed a highly interactive social media sales training course that utilises industry-leading exercises and activities to boost your ability to promote products and services using mediums like LinkedIn.

Over the course of a day, you’ll be armed with tried and tested techniques for creating, marketing and measuring the impact of social media content, along with learning how to avoid common pitfalls.

At the end of the day, you’ll be free to take all the course materials with you, and further support and guidance is included as standard for up to a month after the course ends.


Our one-day Workshop will impart the essential techniques for Social Media selling optimisation and best practice, and will establish a tried and trusted formula for content creation and campaign management. It will clear up any misconceptions about the most effective methods for promoting your products and services on social media, and will highlight common pitfalls to be avoided.

The following key areas will be addressed:

  • The right mindset for Social Selling success: : How to deliver a serious of “jabs” to your chosen audience before delivering a knockout “right hook”
  • What Makes Great Content: How to tell stories your target audience will never forget, the importance of staying native, and being part of an on-going conversation
  • “The Holy Trinity” of Social Media: The value of great micro-content, context and effort
  • The Four Building Blocks of Content: The significance of text, images, links and tone
  • Benefits of Social Selling: A run-down of the value of a targeted consistent approach
  • Effective Use of LinkedIn: How to maximise your company page
  • Social Media Mistakes to Avoid: Review of the key obstacles
  • Defining your Content Marketing Strategy: Defining the engagement cycle, how to prepare your segmentation grid, and mapping personas to their buying cycle
  • Managing the Content Process
    • Building Your Editorial Calendar
    • Content Types: How to maximise the value of Blogs, E-Newsletters, Whitepapers, videos, podcasts, and executive round tables
    • Extracting Content from Employees: Using “Freewriting” to unlock stories
    • The Content Channel Plan in Action: How to create a social hub and developing distribution channels off it
  • Marketing Your Stories: A summary of how to adopt a strategy for getting the best from Twitter, Youtube, Vimeo, LinkedIn, Slideshare and through blogging
  • Making Content Work: Measuring the impact, how to put in place effective measurement initiatives, and using the “content pyramid”.

Frequently Asked Questions

Who is this course for?

This course is suitable for all those wishing to generate more opportunities and referrals by using social media channels in the most effective manner, and by creating outstanding content.

How long does this course last?

Public Course and On-Site Training: One Day

How is the day structured?

Public courses start at 9:30am and finish at 5pm.

In-House/On-Site Training: Timings depend on our clients’ preferences but courses usually start at 9 or 9:30am and finish at 5pm.

Can the content of the course be adapted to my needs?

The content of all our courses, when being delivered on-site, can be tailored to our clients’ specific needs.

What is your cancellation policy?

In the unfortunate event that you can no longer attend a course, we will transfer your bookings and any payments to an agreed alternative date free of charge. If you would like to cancel entirely, a full refund will be provided if you let us know more than 7 days prior to the booked date.

How does payment work?

For both public and on-site courses payment is required prior to workshop attendance. An invoice will be issued and payment can be made via electronic bank transfer or through PayPal. 

What is included in the price?

For public courses a training manual is provided. On completion of the course all attendees are eligible for the Coaching Hotline where attendees can contact their trainer via email, telephone or Skype should they have any further questions or should they require any further guidance.

For on-site courses the fee includes all tailoring of the training materials and content, and a training manual. On completion of the course all attendees are eligible for the Coaching Hotline where attendees can contact their trainer via email, telephone or Skype should they have any further questions or should they require any further guidance.

What discounts do you offer?

We offer discounts for multiple delegates from the same company at our public courses. When more than one delegate from the same company attends one of our public courses the second delegate is half price. For further discounts please get in touch. 

Do you offer online training?

We currently offer virtual training delivered over Skype. It offers an affordable convenient solution for those who due to logistical considerations are unable to attend our courses in person. It is highly interactive and offers a stimulating option.

In which countries do you provide training?

We deliver our courses all over the world, hence the word “Global” in our name.

What is the style of training?

We adopt a highly interactive style – the best way for imparting learning points. Delegates often comment positively on the participatory style of learning. Role-plays, assessments, and exercises are commonly used to embed learning. Our highly experienced trainers will often share war stories to illustrate key points. 

Why us?

Our social media sales course has been purpose built with marketers, sales teams, and business owners of all experience levels in mind, but whilst we have a clear agenda and set of objectives for the course, we are also more than happy to adapt and tailor our discussions and learning focuses towards your exact needs.

In regards to delivering the course, we can deliver our training at our central London workshop or onsite at your office. Onsite training includes both the entirety of the UK and internationally.

Furthermore, we strongly believe that time and logistical pressures shouldn’t hold you or your team back from receiving training. For this reason, we offer a cost-effective option of delivering our course over Skype; available as either a one-to-one coaching session, or for small groups of up to four attendees.

Interested? Get in touch using our contact form today to discuss your requirements.

Open Courses

Our one-day Workshop addresses the essential techniques for Social Media selling optimisation and best practice, and will impart a tried and trusted formula for content creation and campaign management. You will learn what makes truly great content, including the Four Building Blocks, Social Media Mistakes to Avoid, how to become a Social Selling Influencer, and how to maximize the value from different Content types. All courses start at 9:30 am. Fee: £350 plus VAT per attendee / Duration: One Day.

“The team said it was the best four hours they had spent in quite some time”

VP Sales and Marketing, SimCorp Ltd