LinkedIn Sales Training

Improve your lead generation and sales pipeline through our LinkedIn sales course - available online or in-person

Customer Outreach Award 2019
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Why take this course?

The course is suitable for any sales or marketing professionals of all levels who would like to significantly improve their use of LinkedIn as a tool for new business prospecting and networking.

  • Adopt a structured and proactive approach to generate more sales from LinkedIn’s ever-growing database of users
  • Learn how to position yourself as a leading thinker within your industry
  • Understand how to generate referrals and new opportunities through LinkedIn
  • Identify how and where LinkedIn fits into your sales process
  • Increase your acceptance rate for new connections
  • Get more replies from your messages
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Support And Increase Your Sales Through LinkedIn

LinkedIn has developed into the world’s leading social platform for like-minded professionals to find each other, connect and build working relationships. The amount of business that passes solely through LinkedIn is staggering, whether it’s a friend asking for a recommendation or a targeted outreach campaign.

The platform is a literal treasure trove of potential prospects and leads for sales professionals, yet despite this it is still under-utilised or simply just not used effectively.

On this course, you’ll learn how to change that and make better use of LinkedIn for sales.

Used in the right way, LinkedIn is an extremely powerful tool at each stage of the sales cycle. Make sure you’re getting the most out of it.

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Training available online or on-site

Attend our public training centre in London, book a private session at your offices, or opt for an online course (ideal for remote teams!).

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Public courses from £350 per delegate

With discounts available for multiple delegates from the same company.

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Free resources to takeaway and follow up support

As standard, all the materials used on the course, including a training manual, are free for you to take home. We’ll also provide personal support and advice for a month afterwards.

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Delivering excellent customer service

We’ve been awarded a Customer Outreach Award by Find Courses for delivering a high-standard of customer service.

Course Agenda

In this course, you will learn:

  • How to create a profile that demands attention: turning your online brand into a magnet
  • How to define and locate profiles that match your target audience using Advanced Search: save time and accelerate your pipeline using a tried and tested approach for targeting your most profitable prospects
  • How to send “cold” connection requests that are accepted: exponentially increase your acceptance rate even when the prospect hasn’t heard of you, your product or your service
  • How to engage a LinkedIn prospect in a manner that will generate meetings and sales: avoid the common pitfalls and cultivate a strong working relationship
  • Adopting a tried-and-tested methodology to grow your pipeline
  • How to utilise Sales Navigator (LinkedIn’s built-in sales tool) in the most effective manner
  • How to gain mind share: advice and steps for becoming a leading and popular thinker within your space


Very useful information, specifically creating a “winning profile.” Great information regarding making new connections, and making the most out of existing ones.

Rory Coleman-Smith, Financial Process Automation Executive, ITESOFT


LinkedIn For Sales Training Course Dates

(Half-Day 9:30am-1pm)


Friday 19th January 2024

Monday 19th February 2024

Tuesday 19th March 2024

Wednesday 17th April 2024

Thursday 30th May 2024

Tuesday 25th June 2024

Friday 26th July 2024

More dates to come. Other dates are available on request.

Frequently Asked Questions

Who is this course for?

This course is suitable for those wishing to generate exponentially more referrals and opportunities from LinkedIn. It is ideal for those wishing to create a truly magnetic profile, to initiate conversations with prospects in the most professional manner, and to put-in-place a tried-and-tested system for boosting pipeline development as well as winning mindshare.

How long does this course last?

This is a half-day course.

How is the course structured?

Online and public courses start at 9:30am and finish at 1pm.

For on-site training, the timings depend on our clients’ preferences but courses usually start at 9 or 9:30am and finish at 1pm.

Can the contents of the course be fitted to my needs?

The content of all our courses, when being delivered on-site, can be tailored to our clients’ specific needs.

For example, if you would like to focus on one area in more detail, like sending connection requests, then that can be arranged.

What's your cancellation policy?

In the unfortunate event that you can no longer attend a course, we will transfer your bookings and any payments to an agreed alternative date free of charge. If you would like to cancel entirely, a full refund will be provided if you let us know more than 7 days prior to the booked date.

How does payment work?

For both public and on-site courses payment is required prior to workshop attendance. An invoice will be issued and payment can be made via electronic bank transfer or through PayPal.

What is included in the price?

For all of our courses a training manual is provided. On completion of the course all attendees are eligible for a month of personal support and coaching where attendees can contact their trainer via email, telephone or Skype should they have any further questions.

What discounts do you offer?

We offer discounts for multiple delegates from the same company at our public courses.

Do you offer online training?

We currently offer virtual training delivered live via a video call or webinar. It offers an affordable, convenient solution for unable to attend our courses in person due to logistics or social distancing measures. Our online training is just as highly interactive and engaging as our in-person training.

In which countries do you provide training?

We deliver our courses all over the world, hence the word “Global” in our name.

What is the style of training?

We adopt a highly interactive style – the best way for imparting learning points. Delegates often comment positively on the participatory style of learning. Role-plays, assessments, and exercises are commonly used to embed learning. Our highly experienced trainers will often share war stories to illustrate key points.

Who is the trainer on this course?

All of our courses are delivered by Head Coach and CEO of Powercall, Anthony Maddalena.

With over 20 years experience in coaching and training, Anthony is well set to help individuals and teams develop a full range key business skills, including but not limited to LinkedIn – a sales platform which really took off in the early 2010’s.